Grab, Southeast Asia’s leading multi-service super app, on Tuesday in HCM City officially launched, after weeks of trial, GrabKitchen, a new solution that will help merchants accelerate expansion conveniently and efficiently.

Featuring 12 favorite restaurants on the GrabFood platform, GrabKitchen offers users in particular geographical areas a variety of curated food selections by leveraging data from historical orders to address cuisine gaps.

The launch of GrabKitchen in Viet Nam, and concurrently in Thailand, makes GrabFood the largest operator of “cloud kitchens” in Southeast Asia, with 20 kitchens in the region.

The launch also marks the first time GrabFood is expanding the GrabKitchen service outside Indonesia.

“Viet Nam is the second country where Grab is operating the GrabKitchen model. In the Indonesian market, within a short span of six months, we had expanded to more than 10 GrabKitchens across the nation as of September. We aim to launch more than 50 GrabKitchens by the end of this year, the largest regional network of cloud kitchens in Southeast Asia.

In Viet Nam, with the exponential growth of GrabFood, we believe that the concept of GrabKitchen will also achieve considerable growth. This is the way we built Grab as a multi-beneficial ecosystem, and do Grab for Good through everyday operations,” said Jerry Lim, Country Head of Grab in Viet Nam.

Lim said that in 2020, the new model would be expanded to other provinces and cities, including Ha Noi and Da Nang.

By the end of this year, GrabFood aims to operate a regional network of cloud kitchens totalling over 50 GrabKitchens in Indonesia, becoming the only truly regional food delivery platform with the largest footprint. GrabFood currently operates in 221 cities across six countries.

GrabKitchens are strategically located to bridge consumer demand and availability of food selections while reducing the time for food delivery.

For merchants, GrabKitchen is a convenient way for micro- and small-medium enterprises (MSMEs) to expand the geographic area they serve and reach more consumers using technology.

In the first half of 2019, GrabFood, Vietnam’s top food delivery platform, saw gross merchandise value grow 400 per cent, with average daily orders hitting 300,000. — VNS

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