During a launch event, the company said that “the camera market in Viet Nam is always fierce and this year is no exception. Camera manufacturers are constantly researching, innovating and introducing new models which suit the diverse needs of the Vietnamese market".

In the first two quarters of the year, Canon continued to be the leading brand in Viet Nam for digital single-lens reflex camera (SDLR) models, with 70 per cent market share.

They were in the second position for mirrorless and digital compact cameras, with market share of 33 per cent and 37 per cent, respectively.

The company has continued to conduct research and develop new cameras.

Late last week in HCM City, Canon launched the first instant camera for its mini photo printer line-up.

The iNSPiC S and iNSPiC C series are pocket-sized instant camera printers that combine the time-tested fun-in-the-sun appeal of compact mini printers with digital camera capability.

With the price ranging from VND4.2 million to VND5.6 million, the cameras are available in six colours.

A representative of Canon Marketing Vietnam said: “We realise that the need to take photos and being photographed by young Vietnamese is huge. On the other hand, retro and vintage are also trends that Vietnamese young people care about".

This has encouraged the company to research and launch instant cameras like iNSPiC.

Canon’s products reached the Vietnamese market in the early years of the 1980s through its authorised distributor.

Over the past 14 years, Canon has marked its very active presence with the establishment of four factories in industrial zones. – VNS