The programme will be carried out between now and 2021, featuring global export via e-commerce, trademark popularisation with the US e-commerce giant, and e-commerce training for Vietnamese firms, online newspaper vietnamplus.vn quoted Vietrade director Vũ Bá Phú as saying. 

The companies will learn about Amazon selling process step by step, register to store products in Amazon’s distribution centres and adverts to increase customer base. Experienced service providers will also partner with them.

Phú added that the most successful sellers on Amazon will join a trade delegation on a trip to the US in October.

Gijae Seong, director of the Amazon Global Selling for Southeast Asia and Australia, said e-commerce exports have become an important channel for global trade.

Via Amazon, Vietnamese enterprises could expand their business globally as it has websites in 18 countries with 27 languages, a wide range of goods and 175 distribution centres that ship goods to 185 countries. Amazon sellers come from more than 130 countries and territories who reach some 300 million customers.

According to Phú, Vietnamese handicrafts, apparel, footwear and consumer goods will be able to reach millions of customers worldwide, but firms need to prepare thoroughly. — VNS