It won the awards for “International Life Insurer of The Year – Vietnam”, “Claims Initiative of The Year – Vietnam”, and “Digital Insurance Initiative of The Year – Vietnam”.

The annual Insurance Asia Awards honour insurance companies in Asia that pioneer groundbreaking initiatives to bring changes to the insurance industry.

The judges included independent experts from prestigious financial and auditing organisations such as Milliman, KPMG, PWC, and Ernst & Young.

Since entering Viet Nam in 1999, Prudential has been constantly rolling out innovative products and solutions and striving to deliver highly convenient, prompt and increasingly personalised services to all customers.

In recent years Prudential in Vietnam has been a pioneer in terms of digital offerings.

PRUeClaim, among the most noteworthy digital solutions implemented by Prudential, has won many plaudits for how it has heightened consumers awareness of the claims process and the insurance industry in general.

A key feature of PRUeClaim is that it allows customers to submit a claims request via popular online channels like Zalo, PRUbot and PRUOnline application. This highly convenient digital solution greatly simplifies the claims process and shortens the processing time.

Earlier Prudential was also honoured as one of the Best Companies to Work For in Asia in 2019 by HR Asia, Asias most authoritative publication for senior HR professionals.

Clive Baker, CEO of Prudential Vietnam, said: “We are immensely proud that Prudential's pioneering activities in Viet Nam are not only being positively received by customers but also being acknowledged by leading industry experts from all across Asia.

“This is truly a landmark moment in our 20-year journey, a period of time during which Prudential has worked tirelessly to create and deliver sustainable values to generations of employees, agents, customers, partners and the whole community.

“These prestigious awards will serve as further motivation for us to continue our great efforts to build a sustainable future for Viet Nam and the Vietnamese people.” — VNS